Collection: NOW Foods
A History of Family Ownership
Empowering healthier lives since 1968
Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.

During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.
After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.
Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.
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Clear Quartz Crystal Snowman
Regular price $16.90Regular priceUnit price / per -
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Hanami Head In The Snow
Regular price $26.90Regular priceUnit price / perSold out -
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NOW Castor Oil 473ml
Regular price $25.11Regular priceUnit price / per$27.90Sale price $25.11Sale -
NOW Cat's Claw Extract 120 Vege Caps
Regular price $59.90Regular priceUnit price / per -
NOW Cayenne 500mg 100 Veg Caps
Regular price $22.41Regular priceUnit price / per$24.90Sale price $22.41Sale -
NOW Chlorophyll Liquid 473ml
Regular price $44.91Regular priceUnit price / per$49.90Sale price $44.91Sale -
NOW Choline & Inositol 500mg 100 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Chromium Picolinate 200mcg 100 Veg Caps
Regular price $17.91Regular priceUnit price / per$19.90Sale price $17.91Sale -
NOW Cinnamon Bark 600mg 120 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Cinnamon Bark 600mg 240 Veg Caps
Regular price $49.41Regular priceUnit price / per$54.90Sale price $49.41Sale -
NOW Coconut Oil, Liquid Pure Fractionated (Cosmetic) 118ml
Regular price $20.61Regular priceUnit price / per$22.90Sale price $20.61Sale -
NOW Coconut Oil, Liquid Pure Fractionated (Cosmetic) 473ml
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Coral Calcium 1000mg Veg Caps
Regular price $34.11Regular priceUnit price / per$37.90Sale price $34.11Sale -
NOW Creatine Monohydrate, Micronized Powder 500g
Regular price $71.91Regular priceUnit price / per$79.90Sale price $71.91Sale -
NOW D-Mannose 500mg 120 Veg Caps
Regular price $49.41Regular priceUnit price / per$54.90Sale price $49.41Sale -
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NOW Echinacea 400mg 250 Veg Capsules
Regular price $58.90Regular priceUnit price / perSold out -
NOW Eucalyptus Essential Oil Blend, Organic 10ml Roll-On
Regular price $14.90Regular priceUnit price / per -
NOW Extra Strength Phosphatidyl Serine 300mg 50 SoftGels
Regular price $99.90Regular priceUnit price / perSold out -
NOW Foods 5-HTP 100mg 60 Veg Caps
Regular price $26.91Regular priceUnit price / per$29.90Sale price $26.91Sale -
NOW Foods 5-HTP Double Strength 200 mg
Regular price From $54.90Regular priceUnit price / perSold out -
NOW Foods 7 Keto 100mg 60 Veg Caps
Regular price $67.41Regular priceUnit price / per$74.90Sale price $67.41Sale -
NOW Foods Acetyl L-Carnitine 500mg 100 Veg Caps
Regular price $44.91Regular priceUnit price / per$49.90Sale price $44.91Sale -
NOW Foods Acetyl L-Carnitine Powder 3oz
Regular price $59.90Regular priceUnit price / per -
NOW Foods Activated Charcoal 280mg 200 Veg Caps
Regular price $34.11Regular priceUnit price / per$37.90Sale price $34.11Sold out