Collection: NOW Foods
A History of Family Ownership
Empowering healthier lives since 1968
Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.
During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.
After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.
Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.
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NOW Foods Vitamin D-3 Liquid, Extra Strength 30ml
Regular price $36.90Regular priceUnit price / per -
NOW Ashwagandha 450mg 90 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Foods XyliWhite Coconut Oil Toothpaste Gel 181g
Regular price $15.21Regular priceUnit price / per$16.90Sale price $15.21Sale -
NOW Foods Put Some Pep in Your Step Essential Oils Kit
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Foods Seasonal Changes Balancing Oils Kit
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Glucomannan 227g Powder
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Cinnamon Bark 600mg 240 Veg Caps
Regular price $49.41Regular priceUnit price / per$54.90Sale price $49.41Sale -
NOW Valerian Root 500mg 100 Veg Caps
Regular price $25.11Regular priceUnit price / per$27.90Sale price $25.11Sale -
NOW Foods Betaine HCl 648mg 120 Veg Caps
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW L-Carnitine Tropical Punch 1000mg 473ml
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Foods Magnesium Citrate Pure Powder 227g
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Potassium Gluconate 99mg 100 Tablets
Regular price $20.61Regular priceUnit price / per$22.90Sale price $20.61Sale -
NOW Vitamin A 10,000 IU 100 Soft Gels
Regular price $16.90Regular priceUnit price / per$19.90Sale price $16.90Sale -
NOW Beet Root Powder 340g
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Beta Carotene 25000IU 90 Softgels
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Gluten Digest 60 Veg Caps
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Foods NAC 1000mg 120 Tablets
Regular price $59.90Regular priceUnit price / per -
NOW Rei-Shi Mushrooms 270mg 100 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Apple Pectin 700mg 120 Veg Caps
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Foods MCT Oil Pure 473ml
Regular price $38.61Regular priceUnit price / per$42.90Sale price $38.61Sale -
NOW Foods DMG 125mg 100 Veg Caps
Regular price $25.11Regular priceUnit price / per$27.90Sale price $25.11Sale -
NOW Vitamin D3 1000iu 180 Chewables
Regular price $22.41Regular priceUnit price / per$24.90Sale price $22.41Sale -
NOW Psyllium Husk Powder 340g
Regular price $26.91Regular priceUnit price / per$29.90Sale price $26.91Sale -
NOW Beta-Glucans, Extra Strength 250mg 60 Veg Caps
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale